CHAIRMAN'S MESSAGE

Coşkun Elik

Chairman of The Board

Dear Guests, Business Partners and Colleagues,

As Elite World Hotels & Resorts, we are thrilled to be embarking on a brand-new era in our 50-year journey in the tourism sector, which is rightfully hailed as the backbone of the Turkish economy.

On this journey that started half a century ago, we have evolved into a powerhouse brand in our sector, driven by our uncompromising commitment to quality service, our dedication to guest satisfaction, and a vision that seamlessly adapts to evolving needs. At the milestone we stand as of today, we forge ahead with unwavering determination, propelled by a diverse brand architecture appealing to distinct market segments, an expanding hotel portfolio stretching across Türkiye and international borders, and a sustainable growth philosophy.

The experience we have gained from the past stands as our greatest pillar of strength at this pinnacle we have reached within the sector today. Yet, for us, 50 years represents much more than just a successful chapter we left behind; it is a significant milestone where we set our future goals with even greater conviction. 

The tourism sector possesses such a dynamic structure that is constantly evolving and driven by rapidly shifting expectations. As Elite World Hotels & Resorts, we monitor this evolution meticulously, addressing the hospitality experience, gastronomy, living spaces, and guest expectations through a holistic approach.  And this perspective forms the foundation of our upcoming brand ethos and communication slogan: “A World of Legacy” (Bir Dünya Var).

As we grow, we refuse to compromise on our core priority:  Moving forward with a sustainable and value-driven philosophy that places guest satisfaction at the very centre. And shaping today's experiences to mirror tomorrow's needs, guided by a vision that closely tracks shifting travel needs... 

With this vision, we will continue our expansion through our franchise business model in the coming period, while pursuing our objective to elevate our brand to a commanding position in both Türkiye and international markets. We are taking firm steps towards our ultimate goal of reaching 70 hotels by the year 2030.  Driven by fresh business partnerships, projects developed across diverse segments, and a service delivery approach centred on guest experience, we continue our growth journey relentlessly.

I would like to take this opportunity to thank all our colleagues, investors and business partners who have woven their efforts into these success stories, and our cherished guests who have preferred us.

As Elite World Hotels & Resorts, we will continue to create enduring value in our sector by carrying our deep-rooted expertise firmly into the future.

Coşkun Elik
Chairman of the Board of Directors
Elite World Hotels & Resorts