What is Loyalty? What are the Advantages of Hotel Loyalty Programs?

When you travel, do you prefer the comfort of a hotel that you have stayed at before, or do you prefer to explore new experiences? If your answer is, "I prefer to stay at a hotel where I'm impressed by the quality of service, location and hospitality," well then, you're in the right place! You can make your stay more advantageous and enjoyable with loyalty programs that are offered by hotels for their regular guests. Let's explore what loyalty is and the advantages of hotel loyalty programs.

What is Loyalty?

Loyalty, or a hotel loyalty program, is a type of appreciation service that is provided by hotels to the guests who stay at the same hotel regularly. This system rewards guests' loyalty and increases the popularity of the hotel by offering exclusive privileges to loyal guests.

If you choose the same hotel or hotel chain for your travels, you may be among the loyal guests of that hotel. This is where a hotel loyalty program comes into play. Because you have chosen the same hotel over a rival, hotel staff will try to build a more emotional connection with you and elevate your stay. This paves the way for more positive feedback from you and other loyal guests.

In loyalty programs, guests typically earn points based on their length of stay and hotel spending. These points can translate into discounts or exclusive privileges on their next stay. For example, based on the points that they accumulate, they can upgrade to a higher-class room, earn beverage discounts, or experience various complimentary services.

Benefits of Hotel Loyalty Programs for Guests

Hotel loyalty programs significantly impact customer trust and loyalty to a hotel. Loyalty programs can provide guests with even more benefits for their next stay. The benefits of hotel loyalty programs for guests include:

• Personalized services,
• Room upgrades,
• Discounts at local attractions,
• Online shopping credits,
• Cashback opportunities,
• Additional discounts,
• Personalized rewards,
• Early check-in and late check-out,
• Complimentary valet service,
• Gift cards,
• Airline miles and other benefits.

Advantages of Loyalty Programs for Hotels

Hotel loyalty programs are beneficial for both guests and the hotel. Some of these benefits include:

• Guests' brand loyalty can be enhanced.
• Repeat stays and rebooking cycles can stabilize hotel occupancy rates.Data can be obtained about guests' accommodation habits and spending preferences. This allows hotels to develop personalized experience strategies.
• Sharing positive experiences can reach more guests and increase bookings.
• Businesses can gain corporate advantages by choosing hotels with loyalty programs.

Loyalty programs are generally available for reservations that are made through the hotel's website. This encourages direct bookings, eliminating the need for intermediaries.

Unique Experiences and Exclusive Privileges: Elite World Club

How about making your travel experience more enjoyable, comfortable and advantageous than ever? Elite World Club is a loyalty program that offers special privileges to its regular guests. Every stay and hotel purchase at Elite World Hotels & Resorts turns into earnings for your next trip.

Becoming an Elite World Club member offers many benefits, including discounted accommodations with reward points, special member rates, complimentary drinks, early check-in and late check-out and room upgrades. Miles&Smiles members can also earn THY miles points through Elite World Club.

The membership system offers four different card statuses: Classic, Silver, Gold and Platinum. Start with the Classic Card and upgrade to the Silver Card after your 7th stay, the Gold Card after your 14th stay and the Platinum Card after your 21st. Initial membership earns a welcome bonus of 2,500. With the Classic Card, every €1 spent is worth 8 points. As your membership status changes, the bonuses earned on purchases increase to 9, 10 and 11 points.

Elite World Club is not just a loyalty program; it's a gateway to a special world that promises to provide its guests with a better accommodation experience every time. You can visit the Elite World Club page to discover all the privileges and become a member right away.