Elite World became the first hotel brand included in TURQUALITY, the first and only state-sponsored branding program worldwide.
Turkey’s local hotel chain Elite World is the first hotel included in the TURQUALITY Brand Support Program, run by the Turkish Ministry of Commerce to create Turkish global brands.
Mentioning that they were taking firm steps towards reaching their goals as an international hotel chain, Emel Elik Bezaroğlu, member of the Board of Directors responsible for Sales and Marketing, said: “Strengthening Turkey’s competitive edge in tourism with its premium services, Elite World has done justice to its leading role in the industry as the first hotel chain to be included in the TURQUALITY Brand Support Program. We have also proven our relevance as a brand through our acknowledgement by the TURQUALITY program that intends to create global Turkish brands. We will continue to expand our range of services and keep up our investments to maintain this success and strengthen the current position of our brand.”
The TURQUALITY programme, which was launched for the first time on 23 November 2004, has achieved its current position through a strategic development and change process that takes into account changes in the global markets and the requirements of those involved in the programme. Today, TURQUALITY is positioned as a platform that supports companies in entrepreneurial, financial and operational terms.