Changing human habits and needs caused new travel trends. Digital detox, gastronomic travels etc. Many concepts such as digital detox, gastronomic travels etc. have entered our lives. Bleisure was one of the trends that joined our lives in 2019 and continued in 2020. Bleisure is a brand new trend that blends classic business travel with new experiences. In this article, we will try to explain what is bleisure that turns business travels into a fun activity.
What is Bleisure?
Bleisure is a combination of business and leisure. In other words, the underline is placed on the coexistence of work and leisure time. The trend, which emerged with the needs of the generation born between 1980 and 2000, has started to be liked by everyone regardless of status, age and gender. The trend is of particular interest to those who work hard and go on business trips because the purpose of the trend is to make business travel enjoyable. In short, this trend is defined as a business and entertainment trip. The figures show that the business travel market will grow considerably in 2020.
Who are Bleisure travellers?
Bleisure travellers are people who spend quality and fun time by combining business trips with free time. The concept, which was first introduced in 2009, was used by The Future Laboratory. The concept of bleisure started to be reviewed in 2011 and continues to increase its market share each year. Although the Bleisure trend is applied by many people, it is especially preferred by health, information and technology workers. Those who practice the bleisure trend make their time more enjoyable, as well as the processes that can be described as neutral or boring. The blurring line between professional and private life in the new generation reveals the importance of the bleisure trend.
Who can pay for bleisure?
Bleisure can be paid by both the employee and the company. For example, the company can pay the employee's arrival or arrival + accommodation outgoings. Or they can only give the employee paid vacation. Recently, many companies pay their employee's expenses and send them to bleisure vacations. At this point, hotels like Elite World Hotels offer some programs that attract bleisure travellers. For example, accommodation discounts, programs that combine entertainment and business, technological facilities, SPA etc. services.
What are the benefits and advantages of bleisure?
When we think of the bleisure trend, there are many benefits and advantages comes forward;
• It provides the management of work and private life balance,
• It stands out as a good choice for those who cannot see their family and friends due to work.
• It takes the boredom of business travel, enables to get to know new places and new people,
• Recognizes the local culture of the place where the person goes and ensures that he/she successfully completes the business trip,
• Allows stress reduction by changing the concept that employees place on business travel,
• It enables its employees to develop culturally and experientially in terms of companies.
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