The concept of "wellness," which describes a new generation's lifestyle, also finds its counterpart in business life. Wellness, which we can express as "well-being," is a productivity factor for corporate companies. The concept of corporate wellness, which was initially only adopted by innovative companies such as Google, Asana, and Microsoft, is becoming more common. Thanks to this new concept that transforms the working culture, many companies can have more successful and happy employees. But how? Let's explore this innovative concept together, which promotes productivity by increasing the general well-being of employees.
What is Corporate Wellness, and What Does It Cover?
Corporate companies offer their employees some additional benefits in addition to the salary. Private health insurance agreements are one of these fringe benefits. This fringe benefit, which differs from institution to institution and provides some unique advantages in case of illness, is reflected in companies as an expense item, even if it favors the employee. Initially, the idea of corporate wellness emerged to reduce the cost of these health expenditures. Forward-thinking companies have begun to expand the scope of health expenditures to reduce costs. It added special health screenings and gym memberships to its fringe benefits packages. At the point reached today, corporate wellness programs now have a much broader scope. In addition, companies are trying to create healthier office environments and more inviting and comfortable workspaces. Thus, employees can have healthy options to maintain their well-being at work. This comfort encourages a positive work culture by making employees more productive and happy. In addition, employers can reduce healthcare costs and minimize potential loss of productivity.
Corporate wellness programs are prepared to include some benefits that will increase the well-being of company employees. These programs aim to carry the healthy living habits that continue in private life to business life. Of course, corporate wellness programs may differ according to the conditions of the industry, the shape of the working environment, and the size of the company. Still, a simple corporate wellness program can include the following main topics:
● Stress and anxiety management support
● Smoking cessation programs
● Weight loss programs
● On-site fitness center
● Healthy snack and menu options
● Full or partial support for yoga and gym membership
● Resting and sleeping rooms
How Do Corporate Wellness Programs Benefit?
1. Increases Employee Satisfaction
Studies show that employee engagement increases in companies where corporate wellness programs are implemented. Employees who know that their welfare is taken care of by the employer, work with higher motivation. This satisfaction with the working environment can increase productivity and minimize losses. In addition, corporate wellness programs allow employees to feel more valuable. Thus, a more energetic working environment can be created.
2. Reduces Costs by Promoting Healthy Living
Many corporate wellness programs introduce employees to a healthier lifestyle. Moreover, this lifestyle, which can be continued in the office, helps to reduce the adverse effects of stress and prevent chronic diseases. All these benefits mean less sick leave and absenteeism for companies. When the risk of getting sick is minimized, both the employee and the employer can save money. In addition, decreased health expenditures can reduce the company's health costs in the long run.
3. Adds Value by Developing Corporate Culture
Today, not only financial resources determine company values. Today, companies that respect their employees, the environment, and the world, in general, are considered much more valuable. For example, industry-leading companies that provide individual and corporate coaching support to their employees do not hesitate to improve their living conditions—making the habitat of work-life healthier turns into a culture that creates physical and emotional bonds. This value positively affects the profitability and growth rate of the company.
4. Attracts New Talent
Every age has its own needs. Thanks to this rule, which is also accepted globally, working conditions are constantly changing. While a few generations ago only salary was enough, today benefits other than income stream can come to the fore. Potential employees pay attention to what the company will add to them and pay salaries. Research shows that the new generation adapts more easily to companies compatible with their lifestyle. That's why corporate wellness programs are very effective in attracting new talent. Companies also offer the individual respect they seek for new skills that add value to their corporate wellness programs.
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